Brand Story

Meet McSwell

I’ve built the McSwell brand around the belief that design has the power to connect, inspire, and transform. Drawing on a blend of cultures, disciplines, and experiences, I bring a multidisciplinary perspective to every project, balancing aesthetics, functionality, and authenticity to tell a story.

Through conceptual design, 3D visualizations, and graphics, I translate ideas into cohesive experiences, from brand identities and digital platforms to architectural spaces and interiors. My approach bridges creative thinking with technical understanding, ensuring every detail is considered from the initial concept through execution.

Logo & Identity

Logo & Design

The McSwell logo brings together the M and S, intertwining their forms to create a wave within the negative space. This hidden movement symbolizes the flow of energy, the natural forces, ideas, and connections that inspire creativity and shape the world around us. Taking inspiration from classic surf graphics, combining geometric forms with fluid movement to create a distinctive, minimal mark.

Color Palette

The brand color collection is inspired by the ocean and natural colors of the beach. The principal McSwell color is an offset of a typical blue, combining deeper shades of green, ocean spray, rain, salt, sea mist, aqua, sand and terracota, found traditionally on the roofs and ceramic culture in Andalusia. A blend of California and Cadiz.

Typography & Graphic Elements

Clean lines, balanced proportions, influenced by modernist design principles, gives McSwell a timeless visual language that feels both contemporary and approachable. The typography and graphic elements balance structure with fluidity, reflecting the brand’s connection to architecture, design, and surf culture.

Brand Guidelines

The McSwell brand guidelines establish a cohesive visual language inspired by California mid-century design, Mediterranean coastal living, and minimalism. From typography and color to graphic elements and imagery, each component works together to create a consistent identity that reflects the brand’s personality, values, and creative vision across every application.

Brand Story & Experience

Interior Design

McSwell interiors focuses on the connection between architecture, nature, and everyday living. Influenced by the lifestyles and juxtaposition between California and Cadiz living, spaces are shaped through the development of contextual and conceptual ideas. Natural textures, sculptural forms, color, lighting, decoration and function flow together.

Visualization & implementation

Using visual mockups and 3D renderings, I to bring the design concept to life before execution, allowing me to refine details, explore materials, and make any necessary adjustments to ensure the final space reflects the intended vision.

Architectural Design

Through thoughtful architectural planning and design, I develop functional layouts, define spatial relationships, and select materials and finishes to ensure every element works cohesively, aligning the final execution with the project’s vision and building requirements.

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About Me

Meaghan McCall

Design Director

Let me know how I help with your project?

Whether you have a question about a brand, need visualizations, interior design or anything in between, I offer a seamless service.

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Visit my website below for more projects relating to architecture & interior design.

McSwell.com