The company manufactures soil-less, recirculating hydroponic systems which optimize cultivation cycles and water resources. I developed a cohesive brand identity, including a parent brand and multiple product and system sub-brands. Additionally, I created a second-tier sub-branding structure to distinguish various automation models and engineering systems.
To ensure consistency, I designed a comprehensive Corporate Identity Manual, guiding brand implementation and supporting a strategic marketing rollout. I also designed and developed the website and social media posts to have a cohesive online presence.
