Logos

Brand Strategy
Naming & Slogan
Logo Design
Visual Identity
Brand Guidelines

I create new brands and refresh existing ones through research, strategic vision, and a lot of care. Every mark starts with understanding your audience, competitors, and mission, then becomes a simple, versatile logo that scales across every screen, surface, and space. Clear brand guidelines keep it consistent, so everyone who uses your brand uses it correctly.

Collection

Logo Design

Branding Strategy

Project definition and competition

Understanding the market, identifying the target audience and researching mission and values.

Concept & Planning

After the initial idea is drafted, it is required to develop the concept, fine-tuning and establishing deadlines.

Typography & Font Pairings

The logo needs to be versatile and work through various color positions and scaling options.

Brand Messaging

Maintaining a strategic vision of the project at all times including naming, unique value proposition, voice, purpose and personality in order to build consistent communication.

Brand Guidelines

Solid brand management involves understanding the application techniques involved in using a logo, typography, imagery and merchandising or product branding.