Sustain is a 3 month weight loss program based on a combination of prescription GLP-1 medication, online coaching from a certified doctor and lifestyle planning customized to each individual.
The original concept of Sustain is a simple elgant serif wordmark with the “i” slimmed down to conceptually mimick the shape of a person losing weight. The symbol is the i within a container that signifies to sustain the ideal weight. A cooler color palette was chosen to evoke calmness, health and serenity. Applications across product design and web conceptual design development.
