Dr. Nancy

Branding & Identity
Graphic Design
Merchandising
Product Design
Website & Socials

Beverly Hills obesity medicine specialist and board-certified internist Dr. Nancy, brings a holistic, holistic approach to clinical nutrition and optimal health. I rebranded the identity of Dr. Nancy Rahnama to reflect her high-end clientele.

Starting with research into her audience and the luxury wellness market, I developed polished, messaging and recreated her logo reflecting the PX icon for pharmacies and developed a complete set of brand guidelines. The new corporate identity was implemented across her products including protein powder, multivitamin, and probiotic packaging as well as her social media accounts, giving her a cohesive, premium presence.

Product Production

Package Design

Image Direction

Digital Design