Tesla Motors

Branding & Identity
Graphic Design
Merchandising
Product Design
Printed Graphics
Technical Production
Environmental Branding
Digital Design

As an early-stage electric vehicle and technology company, Tesla was still shaping its identity and building its presence in the automotive industry when I joined its Design Studio. Being part of a fast-moving startup environment meant having the opportunity to contribute across a wide range of creative projects, from developing event spaces and retail environments to designing store merchandise, print collateral, digital graphics, and technical vehicle labeling.

I collaborated with multiple teams to bring the brand to life across different departments, including visual communications supporting the launches of the Model S and Model X. It was an exciting opportunity to wear many hats, work across disciplines, and help build the visual language of a brand that is where it is today.